Upcoming Show

SCALE Middle East 2025

Hilton Palm Jumeirah · Dubai

October 22-23, 2025

SCALE MIDDLE EAST 2025

The Must-Attend event for Short Term Rentals operators in the Middle East Region

SCALE Middle East is the only conference in the region dedicated 100% to Property Managers and holiday rental operators in the Middle East.

Following a successful inaugural edition, this 2-day event returns to unite property managers, property investors, owners, hosts, and agencies seeking to learn and connect with local peers and international industry experts.

This is a must-attend conference if you are interested to learn how to scale your operations in the region or if you’re looking to expand your business in one of the hottest real estate market in the world.

Join 200+ attendees, international speakers, industry experts and leading service providers in Dubai for 2 days of unmissable education and networking.

Why attend

Unrivalled Networking Opportunities

SCALE Shows focus on professional short-term rental property management companies and ambitious owners and hosts. We do not allow service providers to purchase tickets so you know you’ll be in a room with a highly relevant and experienced peer group to foster connections and collaborations.

High-Quality, Attendee-Driven Content

Uniquely, all SCALE Show curates content around key themes selected by attendees upon ticket registration. The conferences feature an extensive network of regional and global industry experts who deliver premium education relating to scaling a rental business. A core principle of any SCALE Show is that content sessions are dedicated purely to growth education, without sales pitches from vendors or speakers.

Affordable and Accessible

We keep our ticket prices affordable, making it more accessible to a wider range of property managers and individuals.

What to expect

All SCALE attendees can expect 1-2 days of top-notch education and unmissable networking with industry peers.

Education

One of the unique aspects of SCALE Middle East is its commitment to curating content based on attendee input. When you register, you’ll have the opportunity to choose topics of interest to you. This ensures that the sessions address the most pressing challenges and opportunities faced by property managers looking to scale. Expect panel discussions, keynote presentations and workshops on topics crucial for scaling a rental business, including topics such as AI, automation, branding, direct booking strategies, guest experience, market data insights, owner relations, profitability, property acquisition, regulations and revenue management.

Networking

Meet 200+ highly ambitious industry experts and short-term rental professionals also looking to scale their businesses. You can expect a shared mindset of growth, innovation, and problem-solving. Expect several structured and informal networking opportunities throughout the day, including coffee breaks, lunch, and evening receptions or social events.

Who is it for

This is not a generic travel conference targeting thousands of attendees.

SCALE Middle East is specifically designed for hosts and property managers who are aiming to grow their short-term rental operations, improve efficiency, increase inventory, and enhance profitability.

Eligibility Requirements

Being a Property Manager with a portfolio of 20+ properties under management.

Service and product providers are not entitled to buy a regular ticket.

STR consultants interested in joining should reach out to the organisation to get a specific ticket. All tickets purchased in violation of these participation criteria will be canceled and refunded.