The Must-Attend event for Short Term Rentals operators in the Middle East Region
SCALE Middle East is the only conference in the region dedicated 100% to Property Managers and holiday rental operators in the Middle East.
Following a successful inaugural edition, this 2-day event returns to unite property managers, property investors, owners, hosts, and agencies seeking to learn and connect with local peers and international industry experts.
This is a must-attend conference if you are interested to learn how to scale your operations in the region or if you’re looking to expand your business in one of the hottest real estate market in the world.
Join 200+ attendees, international speakers, industry experts and leading service providers in Dubai for 2 days of unmissable education and networking.
Why attend
Unrivalled Networking Opportunities
SCALE Shows focus on professional short-term rental property management companies and ambitious owners and hosts. We do not allow service providers to purchase tickets so you know you’ll be in a room with a highly relevant and experienced peer group to foster connections and collaborations.
High-Quality, Attendee-Driven Content
Uniquely, all SCALE Show curates content around key themes selected by attendees upon ticket registration. The conferences feature an extensive network of regional and global industry experts who deliver premium education relating to scaling a rental business. A core principle of any SCALE Show is that content sessions are dedicated purely to growth education, without sales pitches from vendors or speakers.
Affordable and Accessible
We keep our ticket prices affordable, making it more accessible to a wider range of property managers and individuals.
What to expect
All SCALE attendees can expect 1-2 days of top-notch education and unmissable networking with industry peers.
Education
One of the unique aspects of SCALE Middle East is its commitment to curating content based on attendee input. When you register, you’ll have the opportunity to choose topics of interest to you. This ensures that the sessions address the most pressing challenges and opportunities faced by property managers looking to scale. Expect panel discussions, keynote presentations and workshops on topics crucial for scaling a rental business, including topics such as AI, automation, branding, direct booking strategies, guest experience, market data insights, owner relations, profitability, property acquisition, regulations and revenue management.
Networking
Meet 200+ highly ambitious industry experts and short-term rental professionals also looking to scale their businesses. You can expect a shared mindset of growth, innovation, and problem-solving. Expect several structured and informal networking opportunities throughout the day, including coffee breaks, lunch, and evening receptions or social events.
Who is it for
This is not a generic travel conference targeting thousands of attendees.
SCALE Middle East is specifically designed for hosts and property managers who are aiming to grow their short-term rental operations, improve efficiency, increase inventory, and enhance profitability.
Eligibility Requirements
Being a Property Manager with a portfolio of 20+ properties under management.
Service and product providers are not entitled to buy a regular ticket.
STR consultants interested in joining should reach out to the organisation to get a specific ticket. All tickets purchased in violation of these participation criteria will be canceled and refunded.
The Venue
Hilton Dubai Palm Jumeirah
Dubai, UAE
OPEN MAP
Provisional Schedule
Day 1
October 22, 2025
Day 2
October 23, 2025
09:00 - 09:50
Attendee Arrival & Networking
10:00 - 10:30
Opening
Speakers
10:30 - 11:00
Dubai Tourism Outlook 2025; Shaping the Future of Hospitality in Dubai
Moderator
11:00 - 11:30
The Numbers Behind the Market: Dubai & Beyond
Market leaders dissect data trends, from occupancy and ADRs to demand drivers. Learn how to use insights to optimize performance and anticipate market shifts.
Speakers
11:30 - 12:00
Coffee Break
12:00 - 13:30
Roundtable Discussions
13:30 - 15:00
Lunch Break
15:00 - 15:30
Winning the Guest Before They Book
Explore modern marketing strategies for STR operators. From storytelling to social media to performance marketing, discover what truly drives conversions today.
Speakers
15:30 - 16:00
From OTA Dependence to Direct Bookings Dominance
Learn proven tactics to drive direct bookings and reduce OTA reliance. A mix of operator stories and tech insights from those leading the direct booking movement.
16:00 - 16:30
Building Memories, Building Loyalty
Exceptional experiences create powerful brands. This session looks at how service, storytelling, and consistency can transform guests into advocates.
Speakers
16:30 - 17:00
From PMS to AI: Choosing the Right Tech Stack
With so many tools available, how do you choose the right stack? Leaders share how to select, integrate, and maximize technology to boost efficiency and profitability.
17:00 - 20:00
Drinks & Networking
09:00 - 09:50
Attendee Arrival & Networking
10:00 - 10:30
Abu Dhabi Tourism Outlook 2025; Shaping the Future of Hospitality in Abu Dhabi
10:30 - 11:30
Roundtable Discussions
11:30 - 12:00
Coffee Break & Networking
12:00 - 12:30
Growth, Stability or Correction?
A candid discussion on Dubai’s real estate market: are we headed for growth, stability, or a correction? Experts weigh in.
12:30 - 13:00
From 10 to 1,000 Units: The Scaling Playbook
Leaders share strategies and pitfalls from scaling STR portfolios. Learn how to grow sustainably while maintaining quality.
13:00 - 13:30
Growth Without Chaos
Scaling isn’t just about adding units. This session explores sustainable growth strategies that protect quality and profitability.
Speakers
13:30 - 15:00
Lunch Break
15:00 - 15:30
Where to invest next in the intersection of RE & Hospitality / Alternative Asset Plays in STR
Investors are diversifying into alternative asset classes. Explore the intersection of hospitality and real estate in 2025.
15:30 - 16:00
Data-Backed Revenue Management That Works
A hands-on discussion of revenue strategies tested by operators. Learn what really moves the needle in revenue management.
16:00 - 16:30
How to Make Luxury Your Identity
Branding can be the ultimate differentiator. Learn how to build a premium identity and attract high-value guests.
16:30 - 17:00
Final Pitch: Who Will Win SCALE 2025?
The SCALE startup program finalists pitch live. Which startup will stand out and secure the spotlight?
17:00 - 20:00
Drinks & Networking
SCALE Middle East 2025 Sponsors
Headline Sponsors
Show Sponsors
SCALE Middle East 2025 Ticket options
$125.
Save $25
Full price ticket $150
Property Managers & Agencies
What's included
1-day pass (23 October)
Breakfast
Coffees, Teas & Water
Buffet Lunch
Speakers slides
$200.
Save $50
Full price ticket $250
Property Managers & Agencies Managing 20+ Units
What's included
2-day pass (22-23 October)
Breakfast (both days)
Coffees, Teas & Water (both days)
Buffet Lunch (both days)
Speakers slides
Do you have any questions? REACH OUT TO US