Conference agenda
Day 1
December 8, 2025
10:00 - 10:30
The Capital’s Vision for Smart Hospitality Growth
Setting the tone for the day: Abu Dhabi’s roadmap for innovation, sustainability, and collaboration between government, developers, and operators to build a competitive and future-ready hospitality landscape.
Speakers
10:30 - 10:35
SCALE Circle Introduction
Brief introduction to SCALE Circle, its community, and value proposition.
Speakers
10:35 - 11:05
The Gap Between Demand and Supply: Why Holiday Homes Matter
A data-driven overview of occupancy, ADRs, and investment potential — highlighting how short-term rentals can unlock new value and diversify the emirate’s accommodation mix.
Speakers
11:05 - 11:15
Fireside Chat
Speakers
11:15 - 11:45
Morning Coffee Break & Networking
11:45 - 12:15
Doing Business in Abu Dhabi: Bridging Operations & Collaboration
How operators can succeed operationally in Abu Dhabi and how cross-emirate collaboration improves commercial outcomes.
Speakers
Moderator
12:15 - 12:25
Fireside Chat: Guesty
Robin shares Guesty’s experience helping STR operators enter and scale within emerging markets globally.
Speakers
Moderator
12:25 - 12:45
Cultural Capital & Lifestyle Demand: The Abu Dhabi Advantage
Examine how Abu Dhabi’s cultural assets fuel tourism demand and premium accommodation value.
Speakers
12:45 - 12:55
Fireside Chat
Speakers
13:00 - 14:30
Networking Lunch and 1:1
14:30 - 14:40
Abu Dhabi: The New Residential Supply Pipeline
Briefing on major upcoming residential communities and the pipeline relevant to STR & investment.
14:40 - 15:05
Developers and Owners: The New Supply Pipeline
Developers discuss flexibility in residential projects and STR-friendly design.
Speakers
15:05 - 15:15
Fireside Chat: OnsStay
Speakers
15:15 - 15:45
Al Ain's Tourism Momentum: Strategy, insights & Industry Perspectives
Speakers
Moderator
SCALE Forum Abu Dhabi Sponsors
Headline Sponsors
Show Sponsors
