The Future of Short-Term Rentals in the UAE Capital
The SCALE Forum Abu Dhabi 2025 brings together the region’s most influential voices in short-term rentals, real estate, and hospitality innovation — uniting investors, developers, operators, and policymakers to shape the next decade of growth for Abu Dhabi’s accommodation market.
In partnership with the Department of Culture and Tourism (DCT Abu Dhabi), this one-day forum explores how the emirate is unlocking new value through innovation, authenticity, and sustainable hospitality development.
Join us for a day of insights, connections, and opportunities — followed by an exclusive networking session with industry leaders.
Why attend
Join us for exclusive insights from DCT Abu Dhabi and leading developers, strategic data on market performance and future opportunities, practical guidance for operators entering the Abu Dhabi market, and direct networking with key decision-makers and partners.
What to expect
SCALE Forum Abu Dhabi gives you the chance to meet key Real Estate developers, STR operators, Regional Governmental Authorities, as well as Financial Institutions and Industry Advisors.
Networking Opportunities
The day concludes with a networking event bringing together executives, sponsors, and government representatives, offering a platform for collaboration and partnership across the ecosystem.
Who is it for
Property Managers, Short and Medium-Term rental operators, Developers, and anyone interested in learning more about the huge potential of the Abu Dhabi holiday rental market.
Eligibility Requirements
All short-term rental property managers, owners, and hosts, regardless of the number of units and the years of experience.
The Venue
Sheraton Abu Dhabi Hotel & Resort
Corniche Road, Al Zahiyah, Abu Dhabi
OPEN MAP
Event Schedule
December 8
09:30
Welcome Coffee & Registration
10:00
Opening Session
11:30
Coffee Break
13:00
Lunch Break
14:15
Afternoon Sessions
15:45
Final Session
16:00
Networking Event
Conference agenda
Day 1
December 8, 2025
10:00 - 10:30
The Capital’s Vision for Smart Hospitality Growth
Setting the tone for the day: Abu Dhabi’s roadmap for innovation, sustainability, and collaboration between government, developers, and operators to build a competitive and future-ready hospitality landscape.
Speakers
10:30 - 10:35
SCALE Circle Introduction
Brief introduction to SCALE Circle, its community, and value proposition.
Speakers
10:35 - 11:05
The Gap Between Demand and Supply: Why Holiday Homes Matter
A data-driven overview of occupancy, ADRs, and investment potential — highlighting how short-term rentals can unlock new value and diversify the emirate’s accommodation mix.
Speakers
11:05 - 11:15
Fireside Chat
Speakers
11:15 - 11:45
Morning Coffee Break & Networking
11:45 - 12:15
Doing Business in Abu Dhabi: Bridging Operations & Collaboration
How operators can succeed operationally in Abu Dhabi and how cross-emirate collaboration improves commercial outcomes.
Speakers
Moderator
12:15 - 12:25
Fireside Chat: Guesty
Robin shares Guesty’s experience helping STR operators enter and scale within emerging markets globally.
Speakers
Moderator
12:25 - 12:45
Cultural Capital & Lifestyle Demand: The Abu Dhabi Advantage
Examine how Abu Dhabi’s cultural assets fuel tourism demand and premium accommodation value.
Speakers
12:45 - 12:55
Fireside Chat
Speakers
13:00 - 14:30
Networking Lunch and 1:1
14:30 - 14:40
Abu Dhabi: The New Residential Supply Pipeline
Briefing on major upcoming residential communities and the pipeline relevant to STR & investment.
14:40 - 15:05
Developers and Owners: The New Supply Pipeline
Developers discuss flexibility in residential projects and STR-friendly design.
15:05 - 15:15
Fireside Chat: OnsStay
Developers discuss flexibility in residential projects and STR-friendly design.
Speakers
15:15 - 15:45
Al Ain's Tourism Momentum: Strategy, insights & Industry Perspectives
Speakers
Moderator
SCALE Forum Abu Dhabi Sponsors
Headline Sponsors
Show Sponsors
SCALE Forum Abu Dhabi Passes
$49.
Property Managers and Short Term Rentals Operators
What's included
1 x ticket for SCALE Forum
Coffee and water
Light lunch
Access to SCALE Circle
Conference materials
Do you have questions? CONTACT US