SCALE MIDDLE EAST

Accelerating Growth and Innovation in Short-Term Rentals Across the Region

Following a powerful debut, SCALE Middle East returns to Dubai on October 22–23, 2025. It will bring together the region’s most influential voices in short-term rentals for two days of insights, networking, and strategic collaboration.

As the Middle East continues to emerge as a global tourism and investment hub, the short-term rental sector is rapidly evolving — driven by innovation, new regulations, and increasing demand from both local and international markets.

SCALE Middle East 2025 is designed to help you navigate and lead this transformation.

Hosted in the heart of Dubai, this premier event offers an immersive agenda curated specifically for property managers, tech solution providers, investors, and STR entrepreneurs operating in or looking to expand into the region.

SCALE Middle East 2025

Hilton Palm Jumeirah · Dubai

October 22-23, 2025

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JOIN US IN DUBAI

The Meeting point to Learn and Scale in Middle East

The Middle East is one of the hottest real estate and short-term rental markets in the world.

However, it can be challenging to establish and grow a business there due to the region’s unique characteristics and the increasing number of international competitors.

Whether you’re already operating in the Middle East or planning to expand, the SCALE Middle East conference is your must-attend event. It’s an opportunity to meet leading experts and find local partners who can help you establish a new business or grow your existing one.

INDUSTRY LEADERS

Speakers from previous editions

Vinayak Mahtani

Chairman and Group CEO

BNBMe

Lorenzo Lella

Head of Sales

Octorate

Ryan Luke

CEO & Founder

Luke Stays

Suzanna John

Head of Marketing

Kendal

Noelia Novella

CEO & Co-founder

Doinn

Marian Muro

CEO

Apartur

Peter May

COO

Silkhaus

Marco Celani

CEO

Italianway

Lynette Sacchetto

Founder

RealTrust UAE

See all past speakers

PAST EDITIONS IN NUMBERS

237

Attendees

23K

Units Represented

69%

C Level Delegates

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