Master the Future of STR at SCALE Middle East 2026
The short-term rental (STR) market in the Middle East is one of the most dynamic and competitive in the world. As the region evolves into a global tourism powerhouse, staying ahead of innovation and regulation is no longer optional—it’s essential. SCALE Middle East 2026 returns to the Hilton Palm Jumeirah in Dubai on September 30 and October 1, 2026, to empower property managers, investors, and entrepreneurs with the tools to dominate this high-growth frontier.
Connect and Scale in the Heart of Dubai
This premier summit serves as the ultimate meeting point for those looking to expand their portfolio and master regional complexities. Over two intensive days, you will engage with the industry’s most influential voices to uncover strategic insights, explore cutting-edge tech solutions, and form local partnerships that drive real-world growth. Whether you are navigating new regulations or scaling against international competitors, SCALE Middle East 2026 is your roadmap to leading the transformation of the region’s hospitality landscape.
GALLERY FROM 2025
Why attend
Exclusive Peer-to-Peer Connections
SCALE offers a curated environment reserved strictly for professional property management firms and growth-focused hosts. By maintaining a strict policy that prevents service providers from purchasing general tickets, we guarantee you are surrounded by an elite group of experienced peers. This creates a focused atmosphere where high-level collaboration and authentic networking happen naturally among those facing the same operational challenges.
Content Built by the Community
The agenda for every SCALE event is uniquely shaped by the people who attend. During registration, you help select the core themes, ensuring the curriculum reflects the real-time demands of the industry. We leverage an expansive network of international and regional specialists to provide world-class education focused entirely on business expansion. To preserve the integrity of your learning, we enforce a strict “no-pitch” rule—every session is dedicated to strategic growth rather than vendor sales presentations.
What to expect
Tailored Knowledge
Forget the standard, one-size-fits-all conference model. SCALE Middle East prioritizes a personalized learning experience by building our curriculum around your specific needs. Upon registration, you provide your primary focus areas, allowing us to engineer a program of workshops and keynotes that address the precise hurdles and growth opportunities currently on your radar.
High-Impact Networking
Join an exclusive circle of over 200+ industry leaders who are as committed to disruption and growth as you are. By gathering a concentrated group of high-level operators, we ensure every interaction is meaningful and every conversation has the potential to spark a breakthrough. From casual coffee-break strategy sessions to our sophisticated evening receptions, you will forge the high-value partnerships necessary to build a dominant market presence.
Who is it for
This is not a generic travel conference targeting thousands of attendees.
SCALE Middle East is specifically designed for hosts and property managers who are aiming to grow their short-term rental operations, improve efficiency, increase inventory and enhance profitability.
Eligibility Requirements
Professional property management companies (managing 10+ units)
SCALE Middle East 2025 Ticket options
$125.
Save $65
Full price ticket $190
Property Managers & Agencies
What's included
1-day pass (September 30)
Breakfast
Coffees, Teas & Water
Buffet Lunch
Speakers slides
$200.
Save $130
Full price ticket $330
Property Managers & Agencies Managing 20+ Units
What's included
2-day pass (30 September - 1 October)
Breakfast (both days)
Coffees, Teas & Water (both days)
Buffet Lunch (both days)
Speakers slides
Do you have any questions? REACH OUT TO US
What attendees said
Khaoula Mazouzi
Managing Director at Nest & Rest
A truly productive day at Scale Middle East!
It was an excellent opportunity to Meet, Learn, and Scale, connecting with industry peers and gaining actionable insights. I’m excited to bring these strategies back to the team at Nest & Rest – Holiday Homes & Property Management!
A huge shout-out to the organizers and sponsors for putting on such an insightful event.
Shilpa Mahtani
Co-Founder & Managing Director at Bnbme
Attending Scale Middle East was inspiring, especially when I came across this slide — “Strategic Playbook: Winning in 2026.” Every point on it felt like a reflection of what we’ve been living and breathing at bnbme for years now.